Branding Identity & Style | Logo | Social Media Application
The Retina Tech Co. is a high end technological base company that services DNS networking, routing, and computer cloud. Retina asked for a branding style that reflected the idea of the advancing industry. The style is utilized for potential use in marketing and web application.
Branding Identity | Logo | Style
For the dedicated nerd who loves food, drink, and games – D20 is the perfect place to be where you'll feel right at home with others who share the same love for games. D20 is a small cafe located conveniently downtown, where we offer local goods in artisan beer drafts, specialty crafted coffee and our own baked goods. We also provide a safe haven for those who wish to gather for tabletop gaming.
A D-20 is a twenty sided gaming die used for a majority of tabletop games (though particularly used in RPG gaming.) Twenty is the highest score a player can achieve, thus the name for the cafe D20 come from. During the sketching phase I wanted to create a logo that would include a die – I saw potential if I used the vector die for other elements like a pattern, stickers, or a business card shaped like a hexagon. The initial sketches were shaping the die into a coffee cup, but I eventually decided keeping it as a simple die would do much better. Then it was deciding placement for text and typeface; using the chosen typeface gives the business a modern and "galactic" feel.
Branding Identity | Print | Web | Photography
Graduating with her Pastry Arts Certificate in 2011, my client worked her sugary talent in the form of elegantly decorated cakes and cookies. This was her first start up business, and she approached me unsure where to begin the process. When creating her brand style the overall look had to reflect her business motto, which she described as young and hip for any age. I continue to do business with my client, as she is looking to expand more with social media marketing and start up a new website. Since Spring 2017 she has renamed her company to Sweetly Wrapped Cakes and Cookies.
The color palette I went with for the emblem were contrasting colors of greens and reds, this way the content would pop. When creating her logo I could not find a suitable typeface to incorporate – nothing was standing out on its own. I had narrowed it down to two choices to work with, and then decided to combine the two into one unique style. I rendered her logo to look like an emblem, with colorful dots on the cake and pipped frosting for the text. For the rest of the theme I kept it colorful, selecting a palette of pastels that resembled sweets. Once the brand style was completed, I implemented it into other services my client needed – a website, business card, print collateral, and photography work.
Print | Photography
Located in the town of Kensington, NH, The Farm at Eastmans Corner is a unique place to visit. Stocked full with local goods from raw milk to freshly made bread, homemade jewelry and goat soap – everything about this place shouts community. The Farm had been growing in a matter of months because of the community support; more energy efficient green houses started popping up on the property and soon a batch of goats, two pigs, and a dozen hens made their permanent stay in the barn.
I was assigned to create educational signage for the animal barn and developed professional photographs of their food products and animals. The farm already had a brand in place – all I needed to do was to get creative with the signs and get the goats to smile for the camera. I utilized the assigned color palette in creating sections on the signs, and incorporated the same typeface for the body text; the sign was arranged via grid style to separate information, allowing for readability for the viewer.
Print | Photography
Portsmouth, New Hampshire is a unique place. Residence describe it as the "mini-Boston" on the New England Seacoast, flourished with stand of the art cuisines to accommodate foodies, a mix of high end and local shop; then there is lovely Prescott Park where art and culture is celebrated by all.
For a school assignment, I had to design a ten page accordion fold pamphlet based on a favorite place. I love downtown
Portsmouth, and to reflect my love for this beautiful place I went with a minimalist theme throughout driven by type, and a mixed warm to cool palette. With this design I also included my own photographs.
Print | Info-graphic
The New Hampshire Institute of Art is a liberal art's college settled in the heart of Manchester, New Hampshire.
For a school assignment, I had to create a way-finding system for NHIA. The sign would be located in one of the buildings where students can get access to the map to locate buildings around the campus and public parking. This map in particular would be displayed in the Emma Blood French Building, where a brief description would be given on the history behind the facility. A floor map is also featured. An index (arranged by color) is created with simplistic icons used to identity areas of interest.
Branding Identity | Print | Web | Photography | Info-graphic
As part of the design program I had to partake in a problem-solving project. The concept for this project was to find a solution to an everyday worldwide problem and create a product or campaign around it using designs as a tool for change. A family member of mine works for a homeless shelter, so my inspiration came from her perspective on a common problem faced in homeless shelters. I went with the issue of homeless shelters reaching full capacity and a solution to still providing help to the homeless.
The product I made would be given to shelters in the event of reaching capacity to be given to the homeless as a “survival” kit. From initial sketches to the final product a bag was designed for the purpose to be multiverse as storage and shelter. I created the sleeping compartment to the bag, to resemble a "heat protecting" fabric to protect individuals from the elements. The concept sketches were highly praised for its creativity and uniqueness, that it was suggested to incorporate the images as part of the design layout for the website and print collateral. The logo was hand drawn and digitally rendered. Along with the bag I also created a way-finding map of Manchester's city indicating locations to shelters and public places.
During the 2012 Presidential Election I participated in the AIGA Get Out The Vote poster contest. AIGA’s mission behind the contest was to encourage young voters to vote. For the contest I designed a bi-partisan poster and memorabilia that could be handed out at the poles. The zombie idea was an inside joke I had between my professor that people become "zombies" when politics are argued, and rather we should encourage people to exercise their rights to vote regardless of their beliefs.
Print | Art
I was assigned to create a paperback book cover for author Dennis McCarthy for his book Thomas North. Mr. North was associated with William Shakespeare in assisting with his plays. Since he played a major part in the creation of these plays, the design I went with is inspired by Shakespeare's “Midsummer’s Night.” Through a series of sketches and references on style I created a digital art piece that would allow for it to be wrapped around the book.
Print | Magazine Cover
I had to create a magazine cover for the New York Times Magazine based on an article of choice. On occasions I like to step away from technology and play with handmade concepts, and for this assignment I felt this was the perfect pairing. In the creation of the cover I made a collage of photos I’ve taken and magazine clippings and edited the collage in Photoshop. Since I wanted the images to stand out, I used a typeface that wouldn’t be too overpowering.
For an internship with Patrick Arnold, who was running for Mayor of Manchester in 2013, I was asked to create a customized beer label he could use on beer bottles. My design was driven towards the typography of the word, "victory," for it creates excitement and a can-do attitude. I selected a typeface that was structured, bold, and industrialized – as campaigning in general is structured, bold and sometimes "at your face." We wanted to keep the logo classy, so the design overall is muted in color that reflect amber tones found in good drafts of lager.
Danielle Sullivan and I had previously worked together when she used to be the former Manager of the FARM. When she became manager of No. 8 Kitchen and Spirits, I stayed in touch with her to assist in design and photo assignments she needed. I have worked close with her and Executive Chef of No. 8 Kitchen and Spirits, Paul Callahan, photographed Callahan’s wonderful (and tasty!) creations to promote the restaurant. My work has been featured on their website, Facebook page, and in published material.
Photography | Experimental Photography
How do we reprieve a building that once homed life, left to decompose from neglect and careless thought? While inhabitable, there remains a glimmer of life within these structures that want to be seen from a difference perspective.
Photography | Environmental Portrait
Back in my senior year of college, I participated in a View Camera class and learned to shoot and process 4 x 5 negatives using a Tachihara Field Camera. It was such a unique experience and I felt a personal connection using an older photo process. The ability to take a traditional technique and demonstrate it in today’s tech savvy world made me think about traditions in other areas; for me it was traditions on my family farm and the people behind it. Since I have always been eager to shoot countryside farms and families, I created a series of environmental photographs of family members in their “natural environment” doing what they do by tradition: maple sugaring, chicken raising, and tractor refurbishing and collecting.